In an environment where brands connect with consumers in many avenues, omni-channel marketing has become more than just a new buzzword. To get a feel for what omni-channel marketing really means, panelists at a Minnesota PRSA event today shared examples of brands that are doing it well. Take Domino’s Pizza for instance. “They are more…
Despite the many changes in media relations over the past few years, there are core aspects that still are important. Writing. Knowing the intricacies of one’s client or company business. Relationships. Michael Walsh, ABC, APR, MBC, Vice President, Public Relations for U.S. Bank Wealth Management; Roman Blahoski, Director of Global Communications for Ecolab; and Tammy Nienaber, Director…
By Megan R. Auren At this month’s Small Business Advisory Board (SBAB) luncheon more than 80 industry professionals gathered for an afternoon dedicated to discussing effective marketing. Speakers Ryan Berkness of PR Caffeine: Home of EspreSEO, Larry Davis of Fox Tracks Marketing Solutions, and our very own Brant Skogrand of Skogrand PR Solutions presented on the five stages…
By Aliki Vrohidis In January we mentioned widening the breadth of your public relations strategy by creating media materials beyond the press release. One of the Skogrand PR Solutions recommendations was to use bylined articles to increase media coverage. Additionally, the use of thought leadership is a growing trend for public relations, becoming an integral part…