As the media are constantly on deadline, it’s imperative to have materials about your client or organization ready ahead of media outreach. One type of document to have ready is a PR fact sheet. To that end, here are some insights on how to write a fact sheet.
A PR fact sheet typically is one to two pages long and includes the following types of information about your client or organization:
- Founding date
- Number of employees
- Executive leadership
- Overview of product or service
- Audiences for which the product or service is most useful
- Key client industries
- Current topics in the industry
- Other facts that the media might find relevant
The above example is for a Skogrand PR Solutions client, Fiscal Advantage — and its software program, Fiscal Checkup. Read the entire Fiscal Advantage PR fact sheet here: fiscal-advantage-corporate-backgrounder-final
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