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An analysis of the classic crisis communications case study, the Johnson & Johnson Tylenol crisis, was the most popular post on the Skogrand PR Solutions Blog this year.
Here’s a look at the top 10 most popular posts on this blog in 2017:
- Public relations case study: Johnson & Johnson Tylenol crisis
- Just how important is research in public relations?
- The role of public relations in the marketing mix
- Public relations case study: Chipotle E. coli and norovirus outbreak
- Inside Tesla investor relations with Andrea James
- Public relations case study: Delta Air Lines’ diversity training
- How to write a fact sheet
- Social media case study: Sephora’s stand-out beauty video strategy
- Public relations case study: Nestle infant formula
- Public relations case study: Heinz chooses PR move over Super Bowl ad