While this year’s Minnesota Search Engine Marketing Association (MnSearch) Summit didn’t feature Rand Fishkin, the nearly 400 attendees were treated to another outstanding keynote speaker with a Moz connection: Cyrus Shepard, founder of Fazillion. Shepard, the former director of audience development at Moz, wowed the crowd with his personal harrowing story of fighting giardia and…Details
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Public relations, social media and SEO are all hot topics in the business and communication industries because they harbor an unlimited amount of opportunity. This blog was created to share industry trends and tips and is dedicated to generating public relations blog posts, social media blog posts and SEO tips.
The Minnesota Search Engine Marketing Association (MnSearch) presents its fourth annual MnSearch Summit June 23 at the St. Paul RiverCentre. The Twin Cities’ most forward-thinking digital marketing event convenes attendees from around the country and an elite lineup of keynote speakers from companies like Google, Facebook, LeadPages, Microsoft, and Moz. The Summit addresses the most…Details
Skogrand PR Solutions Chief Communications Officer Brant Skogrand, APR, MBC, CPPM, has joined Rocket55 to launch a public relations division for the agency.
Read more about Brant’s move on the Rocket55 website.
By Danijela Krstic A 30-second ad spot in the Super Bowl earlier this month cost approximately $5 million. According to Nielsen Media Research, this number has gone up almost every year since 1995 (with the exception of 2009). Despite this ridiculous cost, companies and organizations have been more than willing to shell out the cash…Details
By Danijela Krstic In the second quarter of 2017, Delta’s 23,000 flight attendants will be put through mandatory diversity training. The airline’s executives went through the training last year, and following some PR issues onboard their flights, Delta has expanded the program. The rise of social media has made it easy for stories to…Details
To many company executives, their news is the biggest in the world. They want to shout the news from the rooftops with a press conference/news conference, expecting that reporters will cover the story as front page news. But to many reporters, the company news is. . .boring. So how does an organization know when…Details
To millions, Tylenol is an effective over-the-counter pain reliever. In public relations circles, however, the 1982 Tylenol recall represents the epitome of crisis communications. At that time, Tylenol was a very important product to its manufacturer, Johnson & Johnson. Tylenol represented 33 percent of the company’s year-to-year profit growth and outsold the next four leading…Details
By Danijela Krstic A group of approximately 50 public relations professionals gathered at a recent Minnesota PRSA event hosted by Exponent PR in downtown Minneapolis to hear a panel of experts speak about their experiences with food marketing and communications. The diverse panel featured four experts from different areas of the food industry: Kieran…Details
Now that we’ve wrapped up a blog series on when to do media relations, let’s take a look at measuring media relations success. As measuring media relations isn’t an exact science, communicators often have debated appropriate metrics. Some don’t quite cut it, such as advertising equivalency and the use of multipliers. So in 2010,…Details
By Danijela Krstic Commonly known across the marketing world are the “four Ps” of marketing, or the marketing mix. They consist of products (or services), the price of those products, promotion, and place (distribution). While advertising has a very clear place in the promotion part of the marketing mix, the role of public relations can…Details