Editor’s note: This post originally ran on Minnesota Public Relations Blog on March 25, 2011. Camille Senum is the president of the St. Cloud State University chapter of the Public Relations Student Society of America. Meet this up-and-comer! 1. Tell us a bit about your public relations experience so far. I became involved with SCSU PRSSA at the…
Editor’s note: This post originally ran on Minnesota Public Relations Blog on Dec. 3, 2010. This post of “Journey to My Job” features Lisa Grimm, who works at Mall of America as a digital public relations specialist. 1. Tell me about your career path so far, and how you found each of your jobs. Nothing about…
By Kleio Vrohidis The transportation industry has changed in the last decade largely due to apps like Uber and Lyft. However, a new system of transportation has changed the way people get around: electric scooters. One notable company, Bird, launched in 2017. By having an app on their phone, qualified users (18+, with a valid…
By Kleio Vrohidis Public relations is a term many people seem to understand, but has a few misconceptions or myths surrounding the industry. Here are five myths about public relations that may clarify any misunderstandings someone may have. All publicity is good publicity. While it is generally seen as a good thing to be covered…
By Kleio Vrohidis The college admissions scandal has been frightful for many people involved: the offenders, admissions departments for colleges and those in close connection with the offenders. In one famous case involving Lori Loughlin and her daughters, the brands they have worked with were faced with trouble as the scandal was released in the…
By Kleio Vrohidis Social media platforms have increased the chances of brands going viral. YouTube is specifically known for viral challenges due to the easy access to videos and tags/keywords. As mentioned in this previous blog post, going viral can be an excellent way for brands to gain exposure; however, there are instances where going viral…
By Kleio Vrohidis The nationally known brand Johnson & Johnson is facing multiple charges after being accused of having asbestos in their baby powder products. The company faced a similar scandal around 36 years ago, but despite their experience with scandals, the Johnson & Johnson baby powder lawsuit is not shaping to be good for the…
By Kleio Vrohidis Social media has enabled advertising campaigns to reach a wide range of audiences, with one approach being viral marketing. Viral marketing is the way a product or brand is promoted through a social network at a fast rate. While difficult to execute, once a brand creates a campaign that goes viral, the…
To be persuasive we must be believable. To be believable we must be credible. To be credible we must be truthful. – Edward R. Murrow, 1963 Fake news has infiltrated our culture faster than a breaking story, and according to Weber Shandwick experts speaking at a recent Minnesota PRSA event, the traditional media is partly…
Guest blog post by VAAM.com Before, it seemed impossible to measure the impact of public relations. Even measuring the result of press release distribution seems a daunting process. Why do you think we need to measure the impact of distributing releases? In the era of digital age, everyone can write a release. It is…