Logo design: Clean and classic

Guest post by Tyra Baumler of Tessera Design There is so much that goes into making a great logo, but I’m not here to discuss the process as much as I am here to judge the end product. There are two ideals that most great logos achieve and they are: Keep it clean. Make it…

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Focus on the customer for omni-channel marketing success

In an environment where brands connect with consumers in many avenues, omni-channel marketing has become more than just a new buzzword. To get a feel for what omni-channel marketing really means, panelists at a Minnesota PRSA event today shared examples of brands that are doing it well. Take Domino’s Pizza for instance. “They are more…

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Changes and constants in media relations

Despite the many changes in media relations over the past few years, there are core aspects that still are important. Writing. Knowing the intricacies of one’s client or company business. Relationships. Michael Walsh, ABC, APR, MBC, Vice President, Public Relations for U.S. Bank Wealth Management; Roman Blahoski, Director of Global Communications for Ecolab; and Tammy Nienaber, Director…

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Thought leadership via bylined articles

By Aliki Vrohidis In January we mentioned widening the breadth of your public relations strategy by creating media materials beyond the press release. One of the Skogrand PR Solutions recommendations was to use bylined articles to increase media coverage. Additionally, the use of thought leadership is a growing trend for public relations, becoming an integral part…

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Influencing your audience

By Megan R. Auren Public Relations Society of America (PRSA) recently hosted the professional development webinar “Influencing Your Audience,” in which featured presenter Ken O’Quinn discussed how to craft messages that motivate people to say yes. Topics discussed were persuasive credibility, message tactics and tactics of influence. Persuasive credibility O’Quinn began his presentation by discussing the…

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Six public relations trends for 2016

By Aliki Vrohidis As the first week of the new year comes to a close, we begin to see trends already taking hold. Whether it’s fitness, fashion, technology or public relations trends, people have begun to make predictions for what this year will bring. Here are six public relations trends we will see in 2016.  …

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Think of blogs as the new magazine

By Megan R. Auren Blogs have become the new magazine. Like magazines, there is a niche blog out there for everything: traveling, entertainment, cooking, parenting, fitness. People seek out and follow blogs and bloggers because of mutual common interests. For example, if you’re a Midwest bicyclist looking for trails, there’s a blog for that. If…

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Value of a MAT release

By Aliki Vrohidis A MAT release is a fast way to deliver your message to a broad audience. The term MAT comes from the 1950s, essentially meaning camera-ready. During this time, newspapers were physically laid out and formatted. Although the layout process is mostly online now, the name remained.   Today’s MAT release is typically…

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Getting your story straight (it starts with your brand archetype)

By Aliki Vrohidis With an entertaining presentation featuring references to “Star Wars,” “The Godfather” and other pop culture hits, Steve Wehrenberg educated an audience on brand archetypes at a Minnesota PRSA event held at the University of Minnesota. Wehrenberg is a professor and program director at the University of Minnesota with more than 35 years of…

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Taking the mystery out of PR measurement

With a panel made up of agency, corporate and academic experts, Minnesota PRSA took some of the mystery out of PR measurement and social media campaign evaluation at a recent event moderated by Douglas K. Spong, APR, Fellow PRSA, founder and president of Spong PR. Given the overwhelming amount of data available to communications professionals, it can be…

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