Most popular blog posts of 2022

Public relations best practices related to research topped the list of most-read posts on the Skogrand PR Solutions Blog in 2022. Readers also continued to enjoy public relations case studies, with the post about Sephora’s beauty video strategy cracking the top 10. Here’s a look at the most popular posts from this calendar year. Just…

Most popular blog posts of 2021

Public relations case studies and public relations best practices continued to dominate the Skogrand PR Solutions Blog in 2021. Here’s a look at the most popular posts from this calendar year. Public relations case study: Johnson & Johnson Tylenol crisis Just how important is research in public relations? The role of public relations in the…

Most popular blog posts of 2020

  Reflecting the fact that a pandemic changed the world in 2020, the most popular posts on the Skogrand PR Solutions Blog this year included one on employee communications in the new normal of working from home. In addition, the popularity of the Q&A with broadhead Associate PR Director Katie Volney demonstrated readers’ admiration for…

Meet Padilla Award winner Joel Swanson, APR, MACT

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on April 25, 2016. Joel Swanson, APR, MACT, received the Donald G. Padilla Distinguished Practitioner Award at this year’s Minnesota PRSA Classics Awards. 1. What role has PRSA had in your career? PRSA has been a defining influence on my career from the beginning. My involvement in PRSSA and…

Five minutes with a legend: Sara Gavin

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on June 19, 2015. Sara Gavin, president of Weber Shandwick North America, received the Donald G. Padilla Distinguished Practitioner award at this year’s Minnesota PRSA Classics Awards. 1. What role has PRSA had in your career? Early in my career, PRSA was a bit…

Meet Padilla Award winner David Kostik, APR

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on June 19, 2012. David Kostik, APR, received the Donald G. Padilla Distinguished Practitioner Award at this year’s Minnesota PRSA Classics Awards. He also is the president of Kostik Associates, Inc. 1. What role has PRSA had in your career? It is probably difficult for most PRSA members today…