Most popular blog posts of 2016

As 2016 winds down, we take a look at what was most popular on the Skogrand PR Solutions Blog this year: A firsthand account of the Brussels aftermath Six public relations trends for 2016 Brands that have succeeded with influencer marketing Focus on the customer for omni-channel marketing success Color psychology: The new game changer…

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Tips to the college student still figuring it all out

By Kate Makowski For me, this past summer has been all about graduation. With only one semester left as a University of Minnesota Gopher, anticipations and anxieties of “the real world” are setting in. I’ve contemplated post-graduation life before this summer, but now that it’s so close, I’ve found myself investing copious amounts of time…

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Smart PR at Lollapalooza keeps audiences coming back

By Kate Makowski As we walked across the park from the Bud Light to the Samsung stage, streams of music from bands playing at nearby stages passed through our ears. Thousands of happy teens and twentysomethings danced in the grass or sat on the side of the road, taking pictures and watching videos of artists…

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A firsthand account of the Brussels aftermath

By Kate Makowski I remember scrolling through my Facebook feed this past semester, and seeing posts about a high school friend covering the terror attacks in Brussels, Belgium. Her name is Hanna Knutson, and she was there on March 22, reporting from the Brussels airport. Apart from the sadness and shock over the attacks, I…

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Town hall with PRSA CEO Joe Truncale

By Kate Makowski Last week Joe Truncale, CEO of the Public Relations Society of America (PRSA), visited Minnesota chapter members in downtown Minneapolis. Spong PR hosted the event.   In his presentation, Truncale explained what he had learned about PRSA’s infrastructure after becoming CEO, and discussed upcoming changes in the organization. His most important learnings were: the areas…

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Brands that have succeeded with influencer marketing

By Aliki Vrohidis We recently wrote about why influencer marketing has become so important over the past couple years. Although it is a fairly recent trend, we are seeing brands succeed with this new marketing tactic. Here are five brands that have found success with influencers:   Kate Spade Kate Spade took to Pinterest influencers for…

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Your business New Year’s resolution

By Megan R. Auren Many people set a New Year’s resolution for themselves — so why not take a moment to do the same for your business? Set aside time Begin by setting aside time to reflect on the last year. Simply ask yourself what worked, what didn’t work, and how you can do better…

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Public relations case study: Chipotle E. coli and norovirus outbreak

  By Aliki Vrohidis In late October, nearly two dozen people reported having an E. coli infection after eating at Chipotle restaurants in the Pacific Northwest. Shortly after the incident, Chipotle closed 43 restaurants in the surrounding area due to food safety concerns. Although only eight restaurants were found to be contaminated, Chipotle closed additional…

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