When to hold a press conference

  To many company executives, their news is the biggest in the world. They want to shout the news from the rooftops with a press conference/news conference, expecting that reporters will cover the story as front page news. But to many reporters, the company news is. . .boring. So how does an organization know when…

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How to leverage LinkedIn for your career

By Kate Makowski I remember when it became taboo to not have a Facebook account. “Wait what? You don’t have a Facebook? How do you live?” Social media has secured its spot as a cultural staple. It was only a matter of time before it became relevant to professional networking, too. Just this month, I…

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Five tips for startups new to SEO and PPC

Guest post by Ron Dod, Cofounder and CEO, Visiture.com Most startup business owners know they need a strong online presence. For products to be seen, they need to reach the top of search engines. Otherwise, they might as well not exist. It’s as simple as that. And, to do this, you need to have a strong…

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When to do media relations: media coverage opportunities

  By Kate Makowski Finally in the Skogrand PR Solutions “When to Do Media Relations” blog series is the relevance of general media coverage opportunities. Over the last couple of weeks, we have discussed specific instances when media relations can and should be implemented; however, there are endless opportunities for media relations to be applied!…

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When to do media relations: tell the big picture

  By Kate Makowski Big news about what’s happening in the world is ever one-dimensional. When something “big” happens, there are many stakeholders involved. If there is a tragedy, say for example a hurricane, media don’t just livestream the bad weather. Reporters interview those who lost homes or who were injured, those who have family…

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When to do media relations: trending news stories

  By Kate Makowski Much of what goes into news coverage is popularity and relevance. The media covers what people want to hear about and what is popular at the time, whether it’s pop culture, sports, or crazy weather. The topic of popularity appropriately leads us into the third blog post of the “When to…

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When to do media relations: promoting an event

  By Kate Makowski Oftentimes, you and your company are not just looking for online engagements — you are also looking for (and promoting) opportunities to meet your customers. Whether you are sponsoring an event or hosting an event yourself, most likely you have an end goal of increasing attendance and awareness. That’s why events…

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When to do media relations: company announcement

  By Kate Makowski As an aspiring strategic communicator, I have been taught about the value of media relations strategy and the importance of media coverage. I have had a fair amount of practice in writing news releases and pitch emails, which have taught me greatly about how to interest a news reporter or media…

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