How to write a fact sheet

As the media are constantly on deadline, it’s imperative to have materials about your client or organization ready ahead of media outreach. One type of document to have ready is a PR fact sheet. To that end, here are some insights on how to write a fact sheet. A PR fact sheet typically is one…

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Building relationships with reporters

In the “old days” (up until probably the late 1970s/early 1980s), Minneapolis public relations professionals often connected with reporters at a local watering hole. In the decades since then, both public relations professionals and reporters have become busier as their organizations have worked to trim expenses by doing more with less. Meeting a reporter in…

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Church public relations

Churches often have exciting events and initiatives, but it can be challenging for them to land media coverage. Why? A number of factors. There might not be enough volunteers. The volunteers might not know how to reach out to the media. (I suggest my public relations book for insight.) The event or initiative might not appeal…

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How to leverage media coverage

The proactive media relations process can be long yet exciting. From creating the media list to developing the pitch to placing the story, it takes a lot of effort. Once the story runs, you need to make the most of the opportunity. Here are some ways to leverage media coverage: Internal communications. Your employees take…

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Sharing your expertise through speaking engagements

By Kate Makowski   At MnSearch‘s “Challenging the Assumptions in SEO & SEM” event last month, Ryan Berkness (founder of PR Caffeine) and Claire Wyatt (senior analyst of measurement and activation at Ovative/group) addressed pressing search engine marketing issues. Berkness and Wyatt used their personal speaking styles to relay their brand’s ideas. Berkness, with an engaging…

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Where to send press releases

At some point in the press release development process, you’ll want to think about where to send press releases. After all, you want to ensure that your press release lands in the hands of the appropriate media contacts who can help you communicate with your target audience. So what’s the best way to do that?…

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Storytelling with video

By Megan R. Auren Video has single-handedly become the most sought-after medium for storytelling. It captures attention, depicts meaning and evokes emotion, which is why video content has become the most popular trend across social media platforms. In fact, Facebook, Twitter and Instagram have all updated their algorithms in response to the surge in video consumption.…

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Skogrand PR Solutions seeks PR intern

Independent public relations/social media/search engine optimization consultancy Skogrand PR Solutions is looking for an intern. You would be working with Brant Skogrand, APR, MBC, the 2012 president of Minnesota PRSA and 2013 chair of the PRSA Midwest District. Brant has more than 20 years of experience on both the agency and corporate sides of public…

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Why influencer marketing is important

By Aliki Vrohidis Mommy bloggers, Instagram “models,” beauty gurus, the list goes on. You’ve seen social media users amass large followings, some in the millions. People have been chronicling their life in blog form for years out of fun or stress relief but it was only fairly recently these bloggers began to understand how to monetize…

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The five stages of effective marketing

By Megan R. Auren At this month’s Small Business Advisory Board (SBAB) luncheon more than 80 industry professionals gathered for an afternoon dedicated to discussing effective marketing. Speakers Ryan Berkness of PR Caffeine: Home of EspreSEO, Larry Davis of Fox Tracks Marketing Solutions, and our very own Brant Skogrand of Skogrand PR Solutions presented on the five stages…

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