Editor’s note: This post originally ran on Minnesota Public Relations Blog on Sept. 10, 2014. At this year’s Minnesota Public Relations Society of America (PRSA) Classics Awards, Shannon Heine of General Mills was named the Young Professional of the Year. 1. Give a little background about yourself, including your hobbies, interests and education. I grew…
Editor’s note: This post originally ran on Minnesota Public Relations Blog on July 14, 2013. Occasionally the Minnesota Public Relations Blog has touched on search engine optimization (SEO), a discipline that public relations professionals should have some awareness of. SEO has a strong intersection with public relations and social media, given the importance of…
Editor’s note: This post originally ran on Minnesota Public Relations Blog on May 6, 2013. At the 35th annual Minnesota Public Relations Society of America (PRSA) Classics Awards, Christina Milanowski of Maccabee Public Relations was named the Young Professional of the Year. 1. Tell us a bit about your public relations experience so far. I…
Editor’s note: This post originally ran on Minnesota Public Relations Blog on March 18, 2013. On April 30, renowned writing trainer and coach Ann Wylie will be in Minneapolis-St. Paul for a half-day writing workshop sponsored by Minnesota PRSA and IABC Minnesota and hosted by the Master of Business Communication program at the University of St. Thomas (downtown campus). Minnesota Public Relations…
Editor’s note: This post originally ran on Minnesota Public Relations Blog on April 5, 2012. This post of “Journey to My Job” highlights Jenna Bennett, senior associate at Carmichael Lynch Spong. Bennett has worked at the firm since August 2011. 1. Tell me about your career path so far, and how you found each…
Editor’s note: This post originally ran on Minnesota Public Relations Blog on March 13, 2012. This post of “Journey to My Job” features Jim Accurso, Media and External Relations Manager for the Archdiocese of Saint Paul and Minneapolis. Accurso started his position in January. 1. Tell me about your career path so far, and how you…
While media coverage and influencer mentions can produce tremendous benefits for an organization such as third-party credibility and visibility, many entrepreneurs are unsure of the appropriate steps to take. In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, a new book by public relations veteran Brant Skogrand, APR, MBC,…
By Kleio Vrohidis In my last blog post, I discussed the way algorithms function on social media to display content to users, as well as how brands can use those algorithms to make their content viewed by more users. To contribute to this system, it is important that brands have knowledge of how to create…
By Kleio Vrohidis Social media has become a staple for brands aiming to draw in specific audiences, advertise a product or make others aware of their brand. Most social media platforms have an algorithm that they follow to enable users to see specific posts/pages that are of their best interests. This being said, it is…
By Kleio Vrohidis Social media has become a necessary tactic for brands to market themselves to their audience. However, with so many platforms, it is difficult to know which platform your brand should focus on to reach a specific audience. In addition to this, specific features within platforms can be beneficial to different users. Facebook,…