Guest post by Ron Dod, Cofounder and CEO, Visiture.com Most startup business owners know they need a strong online presence. For products to be seen, they need to reach the top of search engines. Otherwise, they might as well not exist. It’s as simple as that. And, to do this, you need to have a strong…
By Kate Makowski Finally in the Skogrand PR Solutions “When to Do Media Relations” blog series is the relevance of general media coverage opportunities. Over the last couple of weeks, we have discussed specific instances when media relations can and should be implemented; however, there are endless opportunities for media relations to be applied!…
By Kate Makowski Big news about what’s happening in the world is ever one-dimensional. When something “big” happens, there are many stakeholders involved. If there is a tragedy, say for example a hurricane, media don’t just livestream the bad weather. Reporters interview those who lost homes or who were injured, those who have family…
By Kate Makowski Much of what goes into news coverage is popularity and relevance. The media covers what people want to hear about and what is popular at the time, whether it’s pop culture, sports, or crazy weather. The topic of popularity appropriately leads us into the third blog post of the “When to…
By Kate Makowski Oftentimes, you and your company are not just looking for online engagements — you are also looking for (and promoting) opportunities to meet your customers. Whether you are sponsoring an event or hosting an event yourself, most likely you have an end goal of increasing attendance and awareness. That’s why events…
By Kate Makowski As an aspiring strategic communicator, I have been taught about the value of media relations strategy and the importance of media coverage. I have had a fair amount of practice in writing news releases and pitch emails, which have taught me greatly about how to interest a news reporter or media…
As the media are constantly on deadline, it’s imperative to have materials about your client or organization ready ahead of media outreach. One type of document to have ready is a PR fact sheet. To that end, here are some insights on how to write a fact sheet. A PR fact sheet typically is one…
In the “old days” (up until probably the late 1970s/early 1980s), Minneapolis public relations professionals often connected with reporters at a local watering hole. In the decades since then, both public relations professionals and reporters have become busier as their organizations have worked to trim expenses by doing more with less. Meeting a reporter in…
Churches often have exciting events and initiatives, but it can be challenging for them to land media coverage. Why? A number of factors. There might not be enough volunteers. The volunteers might not know how to reach out to the media. (I suggest my public relations book for insight.) The event or initiative might not appeal…
The proactive media relations process can be long yet exciting. From creating the media list to developing the pitch to placing the story, it takes a lot of effort. Once the story runs, you need to make the most of the opportunity. Here are some ways to leverage media coverage: Internal communications. Your employees take…