Book Review — ‘Become Your Own Boss in 12 Months’

Melinda Emerson’s “Become Your Own Boss in 12 Months” book is the perfect go-to guide for individuals wanting to leave corporate life and transition to becoming an entrepreneur. Now in its second edition, she covers everything that I had to learn very quickly when I was laid off in 2010 and subsequently decided to start…

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Skogrand PR Solutions seeks PR intern

Independent public relations/social media/search engine optimization consultancy Skogrand PR Solutions is looking for an intern. You would be working with Brant Skogrand, APR, MBC, the 2012 president of Minnesota PRSA and 2013 chair of the PRSA Midwest District. Brant has more than 20 years of experience on both the agency and corporate sides of public…

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Melinda Emerson small business Q&A

Melinda Emerson, Twitter’s @SmallBizLady, offers advice and encouragement to more than three million entrepreneurs every week online. Forbes magazine named her the top woman for entrepreneurs to follow on Twitter. She’s a successful businesswoman, a social media expert and journalist, and a dynamic and stimulating speaker. We decided to turn the tables on her and…

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Twin Cities journalists address changing landscape

Excited to be a part of today’s @BusinessWire “Meet the media” panel with: @ojezap @DPDREW @nlebens @mspbjHammer pic.twitter.com/ljwncVsUul — Dave Schwartz (@Dave_Schwartz) October 9, 2014 Journalists in Minneapolis/St. Paul are in the midst of a “new paradigm for news generation,” and a few of them recently shared what that means for public relations professionals. A…

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What makes a video go viral

By Brant Skogrand, APR, MBC   While there doesn’t seem to be a formula to guarantee that a video will go viral, researchers have found some commonalities among hits across the Internet. In a recent article by Natalie Kitroeff of the New York Times, she highlighted the following findings from researchers: Emotion is key. The video can cause either…

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