Public relations case studies, content marketing and media Q&As were among the most popular posts on the Skogrand PR Solutions Blog in 2014. Here are this year’s top 10 posts in terms of traffic: Public relations case study: Target data breach Importance of content marketing Public relations case study: Nestle infant formula Business Wire releases…
Excited to be a part of today’s @BusinessWire “Meet the media” panel with: @ojezap @DPDREW @nlebens @mspbjHammer pic.twitter.com/ljwncVsUul — Dave Schwartz (@Dave_Schwartz) October 9, 2014 Journalists in Minneapolis/St. Paul are in the midst of a “new paradigm for news generation,” and a few of them recently shared what that means for public relations professionals. A…
By Brant Skogrand, APR, MBC In a week when NFL players’ alleged misdeeds dominated the headlines, the breakfast event hosted by the Minnesota chapter of the Public Relations Society of America on sports public relations and communications was fortuitous indeed. The event, held at Target Center (home of the Minnesota Timberwolves and Lynx), featured members of the Minnesota Timberwolves and…
By Brant Skogrand, APR, MBC While there doesn’t seem to be a formula to guarantee that a video will go viral, researchers have found some commonalities among hits across the Internet. In a recent article by Natalie Kitroeff of the New York Times, she highlighted the following findings from researchers: Emotion is key. The video can cause either…
By Brant Skogrand, APR, MBC Approximately 200 public relations practitioners recently converged in Springfield, Mo., for this year’s PRSA Midwest District Conference. While storms in the Chicago area delayed those flying through O’Hare Airport, travelers persisted and were rewarded with excellent learning and networking opportunities. The conference, with a tagline of “Firm Foundations/New Horizons,” featured three…
Authentically saying “I’m sorry” can be a very challenging action to take. Last week, however, Jonah Hill delivered an excellent apology on “The Tonight Show.” While Hill was on the show to plug his new “22 Jump Street” movie, he insisted on clearing the air first regarding the circumstances in which he was caught on…
By Brant Skogrand, APR, MBC What goes on the Internet stays on the Internet, right? Yes — except for in the European Union now.* Thanks to a recent ruling by the Court of Justice of the European Union, Google and other search engines now also are in the business of being caretakers of people’s reputations. Here’s…
By Brant Skogrand, APR, MBC Infant formula is one of the products that helped create food conglomerate Nestlé when, in 1867, Swiss pharmacist Henri Nestlé mixed together a liquid food from cow’s milk, wheat flour, and sugar for a neighbor’s baby who wouldn’t nurse. Infant formula also is the reason for a boycott against the…
By Brant Skogrand, APR, MBC Keyword research is considered the most crucial element to search engine marketing. Utilizing the appropriate keywords and phrases to connect with your target audience can greatly impact your search engine rankings. According to Search Engine College, “Keyword research is simply the process you use to come up with appropriate keywords and…
By Brant Skogrand, APR, MBC “Content marketing is to 2014 what social media marketing was to 2007.” As the opening sentence in Cision’s eBook, “Power Your Story: Content Marketing Essentials for PR,” it provides insight into how integral content marketing is becoming in communications. So what is content marketing, anyway? According to Cision, content marketing…