Meet the media: Bill Sherck of “Due North Outdoors”

By Brant Skogrand, APR, MBC   Those who love the outdoors probably would consider Bill Sherck’s job the position of their dreams. Sherck, known as “The Man About The Woods,” can be seen on some of the country’s most popular outdoor television programs, including:  “Backroads with Ron & Raven” on The Versus Network, “Legends of Rod and Reel” and…

Lifetime resolution: know your groove

This is a guest post by David Jones. Way back in the 1960s, longshoreman, author and philosopher Eric Hoffer wrote, “When people We see this phenomenon every day in the business world, where companies compete by copying products — adding some minor feature or performance boost in the name of differentiation.are free to do as…