By Brant Skogrand, APR, MBC Given that the polar vortex has made this winter one for the record books, it comes as no surprise that Midwesterners already are booking their summers with fun vacations. You’ll get to hear excellent programming sessions. Jim Lukaszewski, APR, Fellow PRSA, also known as “America’s Crisis Guru,” will deliver the conference…
By Brant Skogrand, APR, MBC Christian Toto is the assistant editor at Big Hollywood and the writer of the daddy blogDaddylibrium. 1. Could you recap your career to this point? I went to school to be an artist. I gathered three art degrees that I never have used. At the end of college, I did some freelance…
By Brant Skogrand, APR, MBC Many job seekers are continually frustrated by applicant tracking systems. You know — the software that just about every company seems to use where you enter in your background, hit submit, and it feels like your information is just going into a black hole? Apparently recruiters aren’t enamored of the…
Although Target is still dealing with the fallout related to its pre-Christmas data breach, let’s take a look at how the company is doing so far in managing the crisis. I’ll use the eight laws of crisis communications that Jack Yeo and John Brooks presented at the 2012 PRSA Midwest District Conference in Chicago: Protecting…