Everyone seems to be jumping on the content marketing bandwagon. However, not everyone is doing it successfully, which is not good for either party. To help content marketers and consumers alike, check out this infographic, “Mastering Tech Content Marketing.” The infographic shares content marketing best practices and this blog post interprets and then applies a few of its practices.
The most important types of content marketing information include technical information, peer insights, and technology news and analysis. To put this into perspective: Apply these topics when creating your content categories as they are most commonly important and valuable to readers. When creating content, it is imperative that you write for your audience. In other words, try not to get caught up in marketing jargon as the biggest complaint in content marketing is use of too many buzzwords.
Something that will make or break your content marketing is timeliness. This is because 88 percent of readers say information must be current or timely. Furthermore, 63 percent consider content that is 18 months or older to be outdated information. Understanding that timeliness and industry relevancy is key, make sure the content you are creating is current and/or innovative.
Part of creating content is distributing it for readership. Data shows that 64 percent of readers find content more credible if it is from an independent site. We recommend researching media platforms for contribution opportunities such as byline article placement or guest blogging.
Interested in learning more? Check out the infographic for more information on mastering tech content marketing.
