By Brant Skogrand, APR, MBC Keyword research is considered the most crucial element to search engine marketing. Utilizing the appropriate keywords and phrases to connect with your target audience can greatly impact your search engine rankings. According to Search Engine College, “Keyword research is simply the process you use to come up with appropriate keywords and…
By Brant Skogrand, APR, MBC “Content marketing is to 2014 what social media marketing was to 2007.” As the opening sentence in Cision’s eBook, “Power Your Story: Content Marketing Essentials for PR,” it provides insight into how integral content marketing is becoming in communications. So what is content marketing, anyway? According to Cision, content marketing…
Interested in capturing the attention of IT buyers? These facts will help you understand how IT buyers watch and share webinars. Seventy-five percent of IT buyers use webinars for their jobs. In fact, it is the most popular information format. Moreover, 60 percent of IT buyers attend webinars weekly or monthly, whereas 39 percent attend only…