Interested in capturing the attention of IT buyers? These facts will help you understand how IT buyers watch and share webinars.
Seventy-five percent of IT buyers use webinars for their jobs. In fact, it is the most popular information format. Moreover, 60 percent of IT buyers attend webinars weekly or monthly, whereas 39 percent attend only once in a while. What this all means to you is you are working with a media IT buyers already use, which means your time can be spent creating quality content rather than changing consumer behavior.
Understanding how IT buyers use webinars is important because the information offers you a platform to build a webinar series. Here’s how IT buyers use webinars:
- 67 percent of IT buyers use webinars for technology demos
- 66 percent of IT buyers use webinars to learn technological info
- 57 percent of IT buyers use webinars to discover technology news and analysis
- 52 percent of IT buyers use webinars for how-to information
- 48 percent of IT buyers use webinars for training
Now that you know what kind of content IT buyers are interested in, it is time to consider how you will develop your webinar series. Forty-six percent of IT buyers consider optimal webinar length to be 30 minutes, whereas 40 percent consider optimal length to be one hour. With the 6 percent difference in preferred webinar time length, both can be considered as viable options. What it comes down to is how you deliver your content. Webinar best practices encourage delivering detailed yet succinct information. So when you are developing your webinar series it is more important to focus on delivering your information in a detailed and succinct manner rather than focusing on the length of the webinar.
Check out the infographic to get more information on how IT buyers find webinars, how they register, how they consume webinars and what actions they take after the webinar.
