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Monthly Archives: June 2015

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Social media expanding into a community

Social MediaBy Brant SkograndJune 16, 2015

By Aliki Vrohidis When revamping a brand or taking it to the next level, many managers and executives see the importance of giving social media an overhaul. However, what was once limited to creating a Facebook page has expanded to so much more. At Minnesota PRSA’s most recent event, we sat down with Periscope to…

Social media case study: Sephora’s stand-out beauty video strategy

Social MediaBy Brant SkograndJune 8, 2015

By Aliki Vrohidis With the inception of YouTube, the era of the beauty blogger was launched. What was once limited to pictures and written words on the Web has been transformed into a live community featuring how-to tutorials, reviews and giant hauls.   According to recent data from OpenSlate, the top 100 beauty and style…

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