Benefits of media coverage

Public Relations

Despite the fragmented nature in which people receive information today, there’s still value in using media relations to secure a positive story in traditional media outlets. Some of the benefits of media coverage on a TV or radio station, or in a newspaper or magazine include: Visibility. In my hometown of Minneapolis, the Star Tribune…

What does a PR professional do?

Public Relations

By Aliki Vrohidis A common question I receive from family, friends or potential clients is, “What does a PR professional do?” It’s one I’ve found difficult to answer but necessary for others to understand.   The difficulty of this question comes from the many hats a PR professional wears. Responsibilities and tactics vary by industry and…