Value of a MAT release

Public Relations

By Aliki Vrohidis A MAT release is a fast way to deliver your message to a broad audience. The term MAT comes from the 1950s, essentially meaning camera-ready. During this time, newspapers were physically laid out and formatted. Although the layout process is mostly online now, the name remained.   Today’s MAT release is typically…

Learning audience behavior to drive stronger results

Public Relations

By Megan R. Auren Public Relations Society of America (PRSA) recently hosted the webinar “Learning Audience Behavior to Drive Stronger Results.” Founder and owner of Wax Marketing Bonnie Harris led the webinar and presented on the use of integrated marketing communications (IMC) strategies to learn and influence customer behavior. Harris began her presentation by bringing everyone up to…