By Megan R. Auren Blogs have become the new magazine. Like magazines, there is a niche blog out there for everything: traveling, entertainment, cooking, parenting, fitness. People seek out and follow blogs and bloggers because of mutual common interests. For example, if you’re a Midwest bicyclist looking for trails, there’s a blog for that. If…
By Aliki Vrohidis In late October, nearly two dozen people reported having an E. coli infection after eating at Chipotle restaurants in the Pacific Northwest. Shortly after the incident, Chipotle closed 43 restaurants in the surrounding area due to food safety concerns. Although only eight restaurants were found to be contaminated, Chipotle closed additional…
Social media case studies, public relations research and tactics, and insights from Minnesota members of the PRSA College of Fellows were among the most popular posts on the Skogrand PR Solutions Blog in 2015. Here are this year’s most popular posts in terms of traffic: Social media case study: Sephora’s stand-out beauty video strategy Just…
Guest post by James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus The 2016 presidential pre-primary campaign, often called the Silly Season of American politics, has been in the ditch, the dirt, and swimming around the edge of the bowl, circling the drain so to speak, much of the time. It might be a…
By Aliki Vrohidis This past weekend people lined up outside storefronts as well as waited patiently in online queues to score the best deals on home decor, beauty, clothing, electronics and more. Although there were still significant lines this year on Black Friday, more people opted to shop online instead of in store. Thanksgiving/Black…