How to write a fact sheet

Public Relations

As the media are constantly on deadline, it’s imperative to have materials about your client or organization ready ahead of media outreach. One type of document to have ready is a PR fact sheet. To that end, here are some insights on how to write a fact sheet. A PR fact sheet typically is one…

Building relationships with reporters

Public Relations

In the “old days” (up until probably the late 1970s/early 1980s), Minneapolis public relations professionals often connected with reporters at a local watering hole. In the decades since then, both public relations professionals and reporters have become busier as their organizations have worked to trim expenses by doing more with less. Meeting a reporter in…