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In the “old days” (up until probably the late 1970s/early 1980s), Minneapolis public relations professionals often connected with reporters at a local watering hole.
In the decades since then, both public relations professionals and reporters have become busier as their organizations have worked to trim expenses by doing more with less.
Meeting a reporter in person goes a long way in he or she being receptive to your pitch. So how does one make those connections in today’s busy society? Here are some tips for building relationships with reporters.
Go to media panel events hosted by professional associations such as Minnesota PRSA or IABC Minnesota. These events provide opportunities for journalists to interact with public relations professionals on a more efficient basis.
Get to know a journalist’s work. As you follow their stories, you’ll get a sense of which topics would make appropriate pitches. An on-target pitch will have a better shot at a positive reception.
Follow reporters on social media. Comment on their posts. Retweet their tweets. Get to know what interests them.
Ask a reporter to coffee, as some journalists still will make time for an in-person meeting. If you do secure a coffee meeting, make the most use of the opportunity by doing research on the journalist and his or her media outlet beforehand and coming prepared with relevant story ideas. Keep in mind that some journalists may be required by their employers, due to ethical considerations, to go Dutch treat or to pick up the tab.
Read Q&As and profiles of media contacts in places including Cision, PR News and Bulldog Reporter. These pieces often provide insights into a reporter’s pet peeves and favorite topics. If you pay attention to these details, things will go smoother when you reach out to a reporter.
While hanging out at the local watering hole as a way to connect with journalists has gone by the wayside, there are several other ways to build relationships with reporters today.