Finally in the Skogrand PR Solutions “When to Do Media Relations” blog series is the relevance of general media coverage opportunities. Over the last couple of weeks, we have discussed specific instances when media relations can and should be implemented; however, there are endless opportunities for media relations to be applied! Opportunities include local news, celebrity updates, general or unique human interests, tragedies, and more.
Let’s revisit a company discussed in last week’s “When to Do Media Relations” blog post. Glam Doll Donuts, a local Minnesota bakery, was featured in City Pages in 2013 for their “tasty spin” on a traditional bakery item. If your company offers a unique product, you can give reporters an opportunity to try it, rank it, or publicize how it’s disrupting the norms of the industry. Halo Top ice cream, a healthy dessert rising in popularity due to its great taste and low calories, received similar press to Glam Doll’s. Foodbeast covered Halo Top products and detailed its unique blend of low calories and thick, rich ice cream qualities. Buzzfeed has also covered Halo Top and compared it to other ice cream brands like Arctic Zero and Häagen-Dazs. Halo Top didn’t have an event to publicize or a company announcement (like discussed in a previous blog post); they had a product that stood out amongst its competitors and media personnel who saw the value in its uniqueness.
In conclusion, keep an eye out and an ear open in your office space. Stay up to date with your industry for opportunities to get media coverage. Over the past month or so, we have discussed when media relations is important and when it is optional. Thank you for reading along with the Skogrand PR Solutions “When to Do Media Relations” blog series. Like us on Facebook, and follow us on Twitter and LinkedIn for more useful PR strategies and tactics like this.