By Megan R. Auren Public Relations Society of America (PRSA) recently hosted the professional development webinar “Influencing Your Audience,” in which featured presenter Ken O’Quinn discussed how to craft messages that motivate people to say yes. Topics discussed were persuasive credibility, message tactics and tactics of influence. Persuasive credibility O’Quinn began his presentation by discussing the…
By Aliki Vrohidis Since the inception of public relations, the press release has been the standard tactic to gain the attention of media. Although the press release is in no way deceased, providing other media materials in addition to the press release paints a bigger picture for reporters. Here are eight other media…
By Aliki Vrohidis As the first week of the new year comes to a close, we begin to see trends already taking hold. Whether it’s fitness, fashion, technology or public relations trends, people have begun to make predictions for what this year will bring. Here are six public relations trends we will see in 2016. …
By Megan R. Auren Many people set a New Year’s resolution for themselves — so why not take a moment to do the same for your business? Set aside time Begin by setting aside time to reflect on the last year. Simply ask yourself what worked, what didn’t work, and how you can do better…