By Danijela Krstic A 30-second ad spot in the Super Bowl earlier this month cost approximately $5 million. According to Nielsen Media Research, this number has gone up almost every year since 1995 (with the exception of 2009). Despite this ridiculous cost, companies and organizations have been more than willing to shell out the cash…
By Danijela Krstic In the second quarter of 2017, Delta’s 23,000 flight attendants will be put through mandatory diversity training. The airline’s executives went through the training last year, and following some PR issues onboard their flights, Delta has expanded the program. The rise of social media has made it easy for stories to…
To many company executives, their news is the biggest in the world. They want to shout the news from the rooftops with a press conference/news conference, expecting that reporters will cover the story as front page news. But to many reporters, the company news is. . .boring. So how does an organization know when…
To millions, Tylenol is an effective over-the-counter pain reliever. In public relations circles, however, the 1982 Tylenol recall represents the epitome of crisis communications. At that time, Tylenol was a very important product to its manufacturer, Johnson & Johnson. Tylenol represented 33 percent of the company’s year-to-year profit growth and outsold the next four leading…
By Danijela Krstic A group of approximately 50 public relations professionals gathered at a recent Minnesota PRSA event hosted by Exponent PR in downtown Minneapolis to hear a panel of experts speak about their experiences with food marketing and communications. The diverse panel featured four experts from different areas of the food industry: Kieran…