By Danijela Krstic A group of approximately 50 public relations professionals gathered at a recent Minnesota PRSA event hosted by Exponent PR in downtown Minneapolis to hear a panel of experts speak about their experiences with food marketing and communications. The diverse panel featured four experts from different areas of the food industry: Kieran…
Now that we’ve wrapped up a blog series on when to do media relations, let’s take a look at measuring media relations success. As measuring media relations isn’t an exact science, communicators often have debated appropriate metrics. Some don’t quite cut it, such as advertising equivalency and the use of multipliers. So in 2010,…
By Danijela Krstic Commonly known across the marketing world are the “four Ps” of marketing, or the marketing mix. They consist of products (or services), the price of those products, promotion, and place (distribution). While advertising has a very clear place in the promotion part of the marketing mix, the role of public relations can…
By Kate Makowski I remember when it became taboo to not have a Facebook account. “Wait what? You don’t have a Facebook? How do you live?” Social media has secured its spot as a cultural staple. It was only a matter of time before it became relevant to professional networking, too. Just this month, I…
Guest post by Ron Dod, Cofounder and CEO, Visiture.com Most startup business owners know they need a strong online presence. For products to be seen, they need to reach the top of search engines. Otherwise, they might as well not exist. It’s as simple as that. And, to do this, you need to have a strong…