In the past 12 months, public relations case studies ruled the Skogrand PR Solutions Blog. Here’s a look at the top 10 posts on the Skogrand PR Solutions Blog in 2018:
- Just how important is research in public relations?
- Public relations case study: Johnson & Johnson Tylenol crisis
- The role of public relations in the marketing mix
- How to write a fact sheet
- Public relations case study: Delta Air Lines’ diversity training
- Public relations case study: Nestle infant formula
- 13 important metrics for your press release distribution
- Public relations case study: Heinz chooses PR move over Super Bowl ad
- Public relations case study: Target data breach
- Public relations case study: Chipotle E. coli and norovirus outbreak
Public relations case studies continue to be made every day. Just look at the Johnson & Johnson baby powder scandal as an example.