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Monthly Archives: February 2019

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Just how valid are consumer surveys?

Public RelationsBy Brant SkograndFebruary 27, 2019

By Kleio Vrohidis It is common to experience requests to take consumer surveys, typically at the end of a receipt. These surveys often entail a short questionnaire and often come with some sort of reward, either a percentage off of your next purchase or a free item. However, these surveys are sometimes used to review…

Influencer marketing revisited due to Fyre Festival

Social MediaBy Brant SkograndFebruary 8, 2019

By Kleio Vrohidis Music festivals often portray a sense of euphoria; people attend in hopes of meeting others with the same musical tastes, gaining a better sense of culture, or even taking cool Instagram pictures. Those who attended the Fyre Festival had these hopes and many more in mind before their arrival, however the experience was…

New Gillette advertisement addresses toxic masculinity

Public RelationsBy Brant SkograndFebruary 7, 2019

By Kleio Vrohidis Concepts from the #MeToo and #TimesUp movements have been in place for many years, however nationwide involvement has begun to shape the movements into a political issue. One of the industries impacted has been advertising. Adweek mentioned in one of their articles, “‘I think [sexism] is baked into almost every industry,” one female…

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