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Monthly Archives: July 2019

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Five Pixar movies that teach public relations skills

Public RelationsBy Brant SkograndJuly 25, 2019

By Kleio Vrohidis Children’s movies are more than simply an entertaining adventure; public relations professionals can gain advice from watching Pixar movies, specifically. Here are five Pixar movies that express public relations skills. “Toy Story 4”: Pixar’s new movie from the “Toy Story” series revolves around the main character, Woody, and his other toy friends…

Company core values necessary for successful employees

Public RelationsBy Brant SkograndJuly 17, 2019

By Kleio Vrohidis As a student aspiring to a career in public relations, it is essential to me that my future employer, of any level (on-campus job, internship or career-level), has values that align with my personal morals. I and others find this necessary because it enables people to be more passionate, dedicated and involved…

Electric scooter brands face controversy from consumers

Public RelationsBy Brant SkograndJuly 12, 2019

By Kleio Vrohidis The transportation industry has changed in the last decade largely due to apps like Uber and Lyft. However, a new system of transportation has changed the way people get around: electric scooters.  One notable company, Bird, launched in 2017. By having an app on their phone, qualified users (18+, with a valid…

Nike’s new ad campaign sets example for other companies

Public RelationsBy Brant SkograndJuly 8, 2019

By Kleio Vrohidis Nike is on a roll. Just hours after USWNT won its fourth Women’s World Cup title, the company released an ad celebrating the team. By taking a stance in line with its values, Nike has succeeded where others haven’t. Nike’s recent ad campaign has proven to be far more successful than the…

Meet Rising Star Award winner Katie Huggins

Public RelationsBy Brant SkograndJuly 5, 2019

At the 41st annual Minnesota Public Relations Society of America (PRSA) Classics Awards, Katie Huggins of Best Buy received the Rising Star Award (formerly known as the Young Professional Award). 1. Tell us a bit about your public relations experience so far. I joined the Best Buy PR team three years ago after graduating from the…

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