By Kleio Vrohidis Staying up to date with trends is a struggle many brands run into, especially in today’s society when fads become popular for only short periods of time. It’s necessary that companies weigh the importance of certain fads and know when to alter something in their brand. One of the more recent fads…
By Kleio Vrohidis Through my experiences writing blog posts, I have highlighted a series of campaigns that act as a guide for those in the process of starting their own. However, looking at a collection of marketing campaign fails can provide lessons to those in the public relations industry. Pepsi In 2017, Pepsi released an…
By Kleio Vrohidis Online shopping utopia Amazon has taken the world by storm. People choose to order from Amazon because of the convenience and efficiency. Who else can offer free shipping for nearly anything within a matter of days? Well, the popular brand is starting to gain competitors. Read further to see how brands are…