By Kleio Vrohidis Every day on my daily route to work or class, I pass a Starbucks. This particular Starbucks location is appearance-wise no different from any other. However, it is unlike one I have seen before. From about 7-11 a.m. there is an immense amount of traffic clogging the Starbucks parking lot and surrounding…
By Kleio Vrohidis In my last blog post, I discussed the way algorithms function on social media to display content to users, as well as how brands can use those algorithms to make their content viewed by more users. To contribute to this system, it is important that brands have knowledge of how to create…
By Kleio Vrohidis Social media has become a staple for brands aiming to draw in specific audiences, advertise a product or make others aware of their brand. Most social media platforms have an algorithm that they follow to enable users to see specific posts/pages that are of their best interests. This being said, it is…