Monthly Archives: December 2019

Promoting Your Business: new public relations resource for entrepreneurs

While media coverage and influencer mentions can produce tremendous benefits for an organization such as third-party credibility and visibility, many entrepreneurs are unsure of the appropriate steps to take. In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, a new book by public relations veteran Brant Skogrand, APR, MBC,…