While media coverage and influencer mentions can produce tremendous benefits for an organization such as third-party credibility and visibility, many entrepreneurs are unsure of the appropriate steps to take.
In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, a new book by public relations veteran Brant Skogrand, APR, MBC, CPPM, along with communications professionals Kate Makowski and Aliki Vrohidis, the authors answer business leaders’ most pressing questions.
Brant Skogrand, APR, MBC, CPPM (Photo credit: Mark Brown/University of St. Thomas)
In the book, Skogrand, Makowski and Vrohidis share:
- The basics of media relations, from when to do media relations to how to prepare for media interviews
- Advanced media relations, from when to hold a press conference to how to coordinate a successful media tour
- Q&As with actual journalists and influencers
- Public relations case studies
“While there are many aspects to public relations, media relations is often considered the most well-known thanks to the visibility it can create,” Skogrand said. “In the book we demystify media relations as well as dive into the newest public relations trend – influencer marketing.”
Kate Makowski
Skogrand is assistant news editor at the University of St. Thomas and the chief communications officer of Skogrand PR Solutions, a public relations, social media and search engine optimization firm. He is Accredited in Public Relations, a Certified Master of Social Media and is certified in search engine marketing.
Skogrand also is the author of the books Maynard’s Memories, 19 Tips for Successful Public Relations and From Fringe Party to Serious Contender.
Makowski has worked in newsletter editing, content planning, social media strategy and digital ads.
Vrohidis is a public relations specialist at Andersen Corporation with successful experience helping build company reputation, expanding brand awareness, and supporting strategic business initiatives through media relations, influencer engagement and content development.
Aliki Vrohidis
Promoting Your Business is available on Amazon.com. To give entrepreneurs a strong start to their 2020 public relations initiatives, the Kindle version of the book will be available for free in the Kindle Store from Jan. 2-6, 2020.