As 2019 winds down, we looked at the most popular posts on the Skogrand PR Solutions Blog this year. Posts on crisis communications, research and public relations case studies continued to reign.
- Just how important is research in public relations?
- Public relations case study: Johnson & Johnson Tylenol crisis
- The role of public relations in the marketing mix
- How to write a fact sheet
- 13 important metrics for your press release distribution
- Johnson & Johnson baby powder scandal mimics 1982 Tylenol case
- Benefits of media coverage
- Public relations case study: Nestle infant formula
- Public relations case study: Delta Air Lines’ diversity training
- Recent romaine lettuce recall example for crisis PR
For more public relations best practices, check out the PR Books page.