Reflecting the fact that a pandemic changed the world in 2020, the most popular posts on the Skogrand PR Solutions Blog this year included one on employee communications in the new normal of working from home. In addition, the popularity of the Q&A with broadhead Associate PR Director Katie Volney demonstrated readers’ admiration for her.
- Just how important is research in public relations?
- Public relations case study: Johnson & Johnson Tylenol crisis
- The role of public relations in the marketing mix
- How to write a fact sheet
- 13 important metrics for your press release distribution
- Meet Rising Star Award winner Katie Volney
- Benefits of media coverage
- Public relations case study: Nestle infant formula
- Stepping into the new normal – communicating through the unknown
- Johnson & Johnson baby powder scandal mimics 1982 Tylenol case
For more public relations best practices, check out the PR Books page.