Photo credit: Janeneke Staaks via Flickr cc
Public relations best practices related to research topped the list of most-read posts on the Skogrand PR Solutions Blog in 2022. Readers also continued to enjoy public relations case studies, with the post about Sephora’s beauty video strategy cracking the top 10. Here’s a look at the most popular posts from this calendar year.
- Just how important is research in public relations?
- Public relations case study: Johnson & Johnson Tylenol crisis
- The role of public relations in the marketing mix
- How to write a fact sheet
- 13 important metrics for your press release distribution
- Public relations case study: Nestle infant formula
- Johnson & Johnson baby powder scandal mimics 1982 Tylenol case
- Public relations case study: Delta Air Lines’ diversity training
- Benefits of media coverage
- Social media case study: Sephora’s stand-out beauty video strategy
For more public relations best practices, check out the PR Books page.