GET THE WORD OUT THE RIGHT WAY.
Media coverage and influencer mentions can produce tremendous benefits for your organization, including third-party credibility, visibility and more.
In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, public relations veteran Brant Skogrand, APR, MBC, CPPM, along with communications professionals Kate Makowski and Aliki Vrohidis, share with you:
- The basics of media relations, from when to do media relations to how to prepare for media interviews
- Advanced media relations, from when to hold a press conference to how to coordinate a successful media tour
- Q&As with actual journalists and influencers
- Public relations case studies
Read Promoting Your Business to make a difference in your organization today!
REVIEWS FOR PROMOTING YOUR BUSINESS
“I cannot recommend this new book enough … It’s the perfect gift for everyone on your team, new hires and should be in your library.”
– Kristi Marquardt, Senior Business Development Manager at Brandpoint
“Brant is a well-respected, accredited public relations professional. His new book reflects that professionalism. Solid, straightforward, practical advice that any small business can immediately put to use to promote themselves – available in an easy-to-read format.”
– Stephen Dupont, Vice President, Public Relations and Branded Content at Pocket Hercules
KUDOS FOR THE AUTHORS
“Brant is thorough to the core. His meticulous attention to detail is well suited for heavily regulated industries, such as financial and health care. He’s fearless when it comes to making a pitch and tackling whatever needs to be done. And he’s one of the most ethical, other-centered persons I’ve ever met.”
– Joel A. Swanson II, APR, MACT, Vice President, Marketing and Communications at Affinity Plus Federal Credit Union
“Kate’s knowledge of social media marketing, email marketing and marketing strategy make her a valuable addition to any team.”
– Matt Hanson, Communications and Digital Content Specialist
“It’s rare to come across such a poised and mature colleague at the beginning of their career. Aliki is well-rounded in modern communications and brings a dedicated work ethic and solution-orientated approach to all her projects.”
– Allison O’Keefe, Marketing Manager at Best Buy
According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Many organizations, however, struggle with how to successfully integrate public relations into their marketing mix.
In 19 Tips for Successful Public Relations, Brant Skogrand, APR, MBC, provides tips, insights and reflections to help business owners realize the positive impact that public relations can have on achieving their business objectives.
He covers topics such as: preparing for a newspaper or magazine interview, public relations plan elements, optimizing your online pressroom and more. Skogrand answers, “What is a press release?” and even provides a press release example and a media advisory example.
Note from the Minnesota Public Relations Author
Because of the numerous demands on entrepreneurs’ time and money, many small business owners neither are able to learn public relations on their own nor hire an outside public relations firm.
My goal with this book is to help entrepreneurs learn small business public relations through straightforward tips and by analysis of real-life examples – and then be able to apply public relations strategies and tactics to help achieve their business goals.
I hope that you order the book today to learn the basics of public relations for small business quickly.
