Public relations case study: Chipotle E. coli and norovirus outbreak

  By Aliki Vrohidis In late October, nearly two dozen people reported having an E. coli infection after eating at Chipotle restaurants in the Pacific Northwest. Shortly after the incident, Chipotle closed 43 restaurants in the surrounding area due to food safety concerns. Although only eight restaurants were found to be contaminated, Chipotle closed additional…

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Top posts of 2015

Social media case studies, public relations research and tactics, and insights from Minnesota members of the PRSA College of Fellows were among the most popular posts on the Skogrand PR Solutions Blog in 2015. Here are this year’s most popular posts in terms of traffic: Social media case study: Sephora’s stand-out beauty video strategy Just…

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Who dominated the biggest shopping weekend of the year?

By Aliki Vrohidis This past weekend people lined up outside storefronts as well as waited patiently in online queues to score the best deals on home decor, beauty, clothing, electronics and more. Although there were still significant lines this year on Black Friday, more people opted to shop online instead of in store.   Thanksgiving/Black…

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What does a PR professional do?

By Aliki Vrohidis A common question I receive from family, friends or potential clients is, “What does a PR professional do?” It’s one I’ve found difficult to answer but necessary for others to understand.   The difficulty of this question comes from the many hats a PR professional wears. Responsibilities and tactics vary by industry and…

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My experience using #amazongiveaway

In April I published a book of life lessons I learned from my 93-year-old grandfather, Maynard Johnson. While thinking about ways to promote the book, “Maynard’s Memories: Life Lessons from the Developer of Airlake Industrial Park in Lakeville, Minnesota,” I learned about Amazon Giveaway, an offering from the Internet giant that provides anyone the opportunity to…

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Fellows share wisdom at Minnesota PRSA event

Chalk it up to Minnesota humility. Despite the immense public relations wisdom and experience present during a recent Minnesota Public Relations Society of America (PRSA) “Breakfast with the Fellows” event, there was an air in the room of helping one another and advancing the public relations profession. “I’m old, retired and insignificant,” joked Lowell F.…

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