By Aliki Vrohidis A common question I receive from family, friends or potential clients is, “What does a PR professional do?” It’s one I’ve found difficult to answer but necessary for others to understand. The difficulty of this question comes from the many hats a PR professional wears. Responsibilities and tactics vary by industry and…
In April I published a book of life lessons I learned from my 93-year-old grandfather, Maynard Johnson. While thinking about ways to promote the book, “Maynard’s Memories: Life Lessons from the Developer of Airlake Industrial Park in Lakeville, Minnesota,” I learned about Amazon Giveaway, an offering from the Internet giant that provides anyone the opportunity to…
By Aliki Vrohidis With the inception of YouTube, the era of the beauty blogger was launched. What was once limited to pictures and written words on the Web has been transformed into a live community featuring how-to tutorials, reviews and giant hauls. According to recent data from OpenSlate, the top 100 beauty and style…
He was a farm kid who became a big city businessman. Growing up in tiny rural Dawson, Minn., Maynard Johnson knew that he didn’t want to spend his life farming. He wanted to go into business instead. Johnson’s business dreams were put on hold a couple of times – first after his dad became…
Chalk it up to Minnesota humility. Despite the immense public relations wisdom and experience present during a recent Minnesota Public Relations Society of America (PRSA) “Breakfast with the Fellows” event, there was an air in the room of helping one another and advancing the public relations profession. “I’m old, retired and insignificant,” joked Lowell F.…
Public relations case studies, content marketing and media Q&As were among the most popular posts on the Skogrand PR Solutions Blog in 2014. Here are this year’s top 10 posts in terms of traffic: Public relations case study: Target data breach Importance of content marketing Public relations case study: Nestle infant formula Business Wire releases…
By Brant Skogrand, APR, MBC Approximately 200 public relations practitioners recently converged in Springfield, Mo., for this year’s PRSA Midwest District Conference. While storms in the Chicago area delayed those flying through O’Hare Airport, travelers persisted and were rewarded with excellent learning and networking opportunities. The conference, with a tagline of “Firm Foundations/New Horizons,” featured three…