Guest blog post by Edwin Deponte Public relations is one of the most powerful ways you can jump-start sales. And while results still vary from case to case (especially since it’s hard to measure the direct impact of public relations on sales), good and well-placed press releases also have the potential to increase your company’s…
Guest blog post by Edwin Deponte In the Philippines, web design companies have always been a need for most companies these days. This is because more and more people have been using the internet for countless reasons – whether it may be for social media, for shopping, or to simply look for the latest products…
By Kleio Vrohidis A new year does not simply mean new resolutions for one’s own behavior; it should also be a priority for brands and employees as a whole. While these marketing resolutions may seem obvious, writing them down and remembering them will hold a company accountable to complete them. By taking these five tips into…
Numerous times I have been contacted by businesses who want to work with Skogrand PR Solutions to promote the fact that they are celebrating an anniversary. While an anniversary can be an occasion to obtain media coverage based on what your company has accomplished and to promote your vision of the organization’s future, there…
In my public relations career, I have found that meeting reporters in person helps tremendously in securing future media placements down the line. Think about it — just like any human interaction, we are more likely to trust someone whom we have met in person compared to someone we have never met. One public…
At one point in my public relations career, I worked for Thrivent Financial, where a key initiative that I worked on was publicizing the organization’s investment expertise. Given that it’s important to meet reporters face to face whenever possible, I decided to coordinate a media tour in New York with one of our top…
The Minnesota Search Engine Marketing Association (MnSearch) presents its fourth annual MnSearch Summit June 23 at the St. Paul RiverCentre. The Twin Cities’ most forward-thinking digital marketing event convenes attendees from around the country and an elite lineup of keynote speakers from companies like Google, Facebook, LeadPages, Microsoft, and Moz. The Summit addresses the most…
Skogrand PR Solutions Chief Communications Officer Brant Skogrand, APR, MBC, CPPM, has joined Rocket55 to launch a public relations division for the agency. Read more about Brant’s move on the Rocket55 website.
To many company executives, their news is the biggest in the world. They want to shout the news from the rooftops with a press conference/news conference, expecting that reporters will cover the story as front page news. But to many reporters, the company news is. . .boring. So how does an organization know when…
By Kate Makowski I remember when it became taboo to not have a Facebook account. “Wait what? You don’t have a Facebook? How do you live?” Social media has secured its spot as a cultural staple. It was only a matter of time before it became relevant to professional networking, too. Just this month, I…