By Brant Skogrand, APR, MBC A crisis, or a “people-stopping, showstopping event that creates victims” according to crisis communications expert Jim Lukaszewski, ABC, APR, Fellow PRSA, can create major havoc for an organization. One aspect particularly known to cause hand-wringing for CEOs is the negative media coverage that usually accompanies a crisis. Lukaszewski, however, never worries about…
Everyone seems to be jumping on the content marketing bandwagon. However, not everyone is doing it successfully, which is not good for either party. To help content marketers and consumers alike, check out this infographic, “Mastering Tech Content Marketing.” The infographic shares content marketing best practices and this blog post interprets and then applies a…
By Brant Skogrand, APR, MBC In my work with clients, I always try to find the newsworthy aspects of the information that they want to announce. To assist them in understanding what makes something newsworthy, it helps to take the viewpoint of a news reporter or editor. I found the following news values list from…
Major changes in search algorithms in the past couple of years have kept search engine optimizers and public relations professionals on their toes. Press releases, a key tactic in a public relations professional’s toolkit, can have an impact on SEO if done correctly. To advise the public relations, investor relations and communications industries, Business Wire recently issued…
By Brant Skogrand, APR, MBC With a vibrant community festival scene including the Minnesota Renaissance Festival, the Basilica Block Party and more, Minnesotans love to get together. Attendees at a recent Minnesota PRSA panel had the opportunity to hear from some local event planning organizers, including: Roseanne Bump, executive director of the St. Paul Winter…