In the past 12 months, public relations case studies ruled the Skogrand PR Solutions Blog. Here’s a look at the top 10 posts on the Skogrand PR Solutions Blog in 2018: Just how important is research in public relations? Public relations case study: Johnson & Johnson Tylenol crisis The role of public relations in the…
By Kleio Vrohidis The nationally known brand Johnson & Johnson is facing multiple charges after being accused of having asbestos in their baby powder products. The company faced a similar scandal around 36 years ago, but despite their experience with scandals, the Johnson & Johnson baby powder lawsuit is not shaping to be good for the…
By Kleio Vrohidis Recap: “Capitalism Meets Activism: The Case of Colin Kaepernick” On Dec. 6, the University of St. Thomas hosted the event “Capitalism Meets Activism: The Case of Colin Kaepernick.” The event was sponsored by the Undergraduate Business Council and the Student Diversity Board. Four professors at the university, with different educational backgrounds, spoke…
By Kleio Vrohidis Social media has enabled advertising campaigns to reach a wide range of audiences, with one approach being viral marketing. Viral marketing is the way a product or brand is promoted through a social network at a fast rate. While difficult to execute, once a brand creates a campaign that goes viral, the…
By Kleio Vrohidis Toys “R” Us has been known for years as a leading destination for purchasing toys for children. However, last June the company announced they were going out of business. After closing over 800 stores across the nation and leaving thousands without jobs, owners are beginning to rethink their decision and are in…
To be persuasive we must be believable. To be believable we must be credible. To be credible we must be truthful. – Edward R. Murrow, 1963 Fake news has infiltrated our culture faster than a breaking story, and according to Weber Shandwick experts speaking at a recent Minnesota PRSA event, the traditional media is partly…
Guest blog post by VAAM.com Before, it seemed impossible to measure the impact of public relations. Even measuring the result of press release distribution seems a daunting process. Why do you think we need to measure the impact of distributing releases? In the era of digital age, everyone can write a release. It is…
According to the Public Relations Society of America (PRSA), public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Further explaining public relations, PRSA says that “public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to…
Numerous times I have been contacted by businesses who want to work with Skogrand PR Solutions to promote the fact that they are celebrating an anniversary. While an anniversary can be an occasion to obtain media coverage based on what your company has accomplished and to promote your vision of the organization’s future, there…
One tactic that can be very effective in obtaining media coverage for your company or client is conducting what’s called a newsmaker survey, and then pitching the survey results to reporters for potential news stories. To illustrate this tactic, I’ll share with you a campaign that I worked on at Thrivent Financial. Even though Thrivent…