When to hire a PR firm

Public Relations

  Numerous times I have been contacted by businesses who want to work with Skogrand PR Solutions to promote the fact that they are celebrating an anniversary. While an anniversary can be an occasion to obtain media coverage based on what your company has accomplished and to promote your vision of the organization’s future, there…

Using research for publicity’s sake

Public Relations

  One tactic that can be very effective in obtaining media coverage for your company or client is conducting what’s called a newsmaker survey, and then pitching the survey results to reporters for potential news stories. To illustrate this tactic, I’ll share with you a campaign that I worked on at Thrivent Financial. Even though Thrivent…