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Monthly Archives: December 2018

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Most popular blog posts of 2018

Public Relations, SEO, Social MediaBy Brant SkograndDecember 30, 2018

In the past 12 months, public relations case studies ruled the Skogrand PR Solutions Blog. Here’s a look at the top 10 posts on the Skogrand PR Solutions Blog in 2018: Just how important is research in public relations? Public relations case study: Johnson & Johnson Tylenol crisis The role of public relations in the…

Johnson & Johnson baby powder scandal mimics 1982 Tylenol case

Public RelationsBy Brant SkograndDecember 26, 2018

By Kleio Vrohidis The nationally known brand Johnson & Johnson is facing multiple charges after being accused of having asbestos in their baby powder products. The company faced a similar scandal around 36 years ago, but despite their experience with scandals, the Johnson & Johnson baby powder lawsuit is not shaping to be good for the…

Event shows powerful effect of Nike ad with Kaepernick

Public RelationsBy Brant SkograndDecember 12, 2018

By Kleio Vrohidis Recap: “Capitalism Meets Activism: The Case of Colin Kaepernick” On Dec. 6, the University of St. Thomas hosted the event “Capitalism Meets Activism: The Case of Colin Kaepernick.” The event was sponsored by the Undergraduate Business Council and the Student Diversity Board. Four professors at the university, with different educational backgrounds, spoke…

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