By Kleio Vrohidis Social media platforms have increased the chances of brands going viral. YouTube is specifically known for viral challenges due to the easy access to videos and tags/keywords. As mentioned in this previous blog post, going viral can be an excellent way for brands to gain exposure; however, there are instances where going viral…
By Kleio Vrohidis A new year does not simply mean new resolutions for one’s own behavior; it should also be a priority for brands and employees as a whole. While these marketing resolutions may seem obvious, writing them down and remembering them will hold a company accountable to complete them. By taking these five tips into…
By Kleio Vrohidis A new year means new resolutions, one of the most popular being to develop a healthier lifestyle. Over the past few months, diets such as keto and paleo have generated more popularity by those looking to live a healthier lifestyle. Along with this, the well-known Whole30 diet has been used by many…
By Kleio Vrohidis In mid-November the romaine lettuce recall was one of the top news stories, making the country fearful of the E. coli virus that had multiple people fall ill. News platforms wrote stories about the recall, warning consumers not to eat the contaminated vegetable. However, the issue has seemed to subside due to…