By Kleio Vrohidis Social media has become a necessary tactic for brands to market themselves to their audience. However, with so many platforms, it is difficult to know which platform your brand should focus on to reach a specific audience. In addition to this, specific features within platforms can be beneficial to different users. Facebook,…
By Kleio Vrohidis While public relations inspiration can be found in many places, take a look at these movie quotes when working on your next campaign or project. 1) “I’m gonna make him an offer he can’t refuse.” – The Godfather, 1972 This iconic quote from the classic film “The Godfather” sheds light on working…
By Kleio Vrohidis A CEO’s job description does not include all required criteria to build and maintain a well-liked brand. One main aspect of criteria that is missing is having a personal brand. Research has shown that consumers are more likely to respond positively to a brand if they know their CEO is influential and…