Top 10 online tools for 2016 SEO success

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on Jan. 18, 2016. Guest blog post by Ryan Berkness, Founder and CEO of PR Caffeine Search engine optimization (SEO) has often received a bad rap in recent years, ever since the large original Google Panda and Google Penguin updates shut down many of…

The role of social, word of mouth and PR in 2016

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on Dec. 4, 2015. With seemingly limitless energy, Business Wire’s Serena Ehrlich gave attendees at a recent breakfast meeting the lowdown on the newest trends in social media and public relations. The event was co-sponsored by Minnesota PRSA. Ehrlich, director of social and evolving…

Five minutes with a legend: Sara Gavin

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on June 19, 2015. Sara Gavin, president of Weber Shandwick North America, received the Donald G. Padilla Distinguished Practitioner award at this year’s Minnesota PRSA Classics Awards. 1. What role has PRSA had in your career? Early in my career, PRSA was a bit…

Meet Young Professional of the Year award winner Maggie LaMaack – @MaggieLaMaack

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on April 22, 2015. At the 37th annual Minnesota PRSA Classics Awards banquet on April 9, Maggie LaMaack of Bellmont Partners was named Young Professional of the Year. 1. Tell us a bit about your public relations experience so far. I did several internships in college, mostly in communications…

A look at an up-and-comer: Elise Konerza

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on Dec. 26, 2013. Elise Konerza is the president of the Public Relations Student Society of America chapter at Minnesota State University, Mankato. In addition, she is a public relations and marketing intern at Jungle Red Salon. 1. Tell me what you do in your current role…

A look at an up-and-comer: Hollie Raab

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on Oct. 12, 2013. Hollie Raab graduated from the University of Wisconsin-Stevens Point this past spring. She plans on moving to the Minneapolis/St. Paul area. 1. Tell us a bit about your public relations experience so far. Recently, I served as the communication…

Understanding the basics of SEO for public relations

  Editor’s note: This post originally ran on Minnesota Public Relations Blog on July 14, 2013. Occasionally the Minnesota Public Relations Blog has touched on search engine optimization (SEO), a discipline that public relations professionals should have some awareness of. SEO has a strong intersection with public relations and social media, given the importance of…