Authentically saying “I’m sorry” can be a very challenging action to take. Last week, however, Jonah Hill delivered an excellent apology on “The Tonight Show.” While Hill was on the show to plug his new “22 Jump Street” movie, he insisted on clearing the air first regarding the circumstances in which he was caught on…
By Brant Skogrand, APR, MBC What goes on the Internet stays on the Internet, right? Yes — except for in the European Union now.* Thanks to a recent ruling by the Court of Justice of the European Union, Google and other search engines now also are in the business of being caretakers of people’s reputations. Here’s…
By Brant Skogrand, APR, MBC Infant formula is one of the products that helped create food conglomerate Nestlé when, in 1867, Swiss pharmacist Henri Nestlé mixed together a liquid food from cow’s milk, wheat flour, and sugar for a neighbor’s baby who wouldn’t nurse. Infant formula also is the reason for a boycott against the…
By Brant Skogrand, APR, MBC Keyword research is considered the most crucial element to search engine marketing. Utilizing the appropriate keywords and phrases to connect with your target audience can greatly impact your search engine rankings. According to Search Engine College, “Keyword research is simply the process you use to come up with appropriate keywords and…
By Brant Skogrand, APR, MBC “Content marketing is to 2014 what social media marketing was to 2007.” As the opening sentence in Cision’s eBook, “Power Your Story: Content Marketing Essentials for PR,” it provides insight into how integral content marketing is becoming in communications. So what is content marketing, anyway? According to Cision, content marketing…
Interested in capturing the attention of IT buyers? These facts will help you understand how IT buyers watch and share webinars. Seventy-five percent of IT buyers use webinars for their jobs. In fact, it is the most popular information format. Moreover, 60 percent of IT buyers attend webinars weekly or monthly, whereas 39 percent attend only…
By Brant Skogrand, APR, MBC A crisis, or a “people-stopping, showstopping event that creates victims” according to crisis communications expert Jim Lukaszewski, ABC, APR, Fellow PRSA, can create major havoc for an organization. One aspect particularly known to cause hand-wringing for CEOs is the negative media coverage that usually accompanies a crisis. Lukaszewski, however, never worries about…
Everyone seems to be jumping on the content marketing bandwagon. However, not everyone is doing it successfully, which is not good for either party. To help content marketers and consumers alike, check out this infographic, “Mastering Tech Content Marketing.” The infographic shares content marketing best practices and this blog post interprets and then applies a…
By Brant Skogrand, APR, MBC In my work with clients, I always try to find the newsworthy aspects of the information that they want to announce. To assist them in understanding what makes something newsworthy, it helps to take the viewpoint of a news reporter or editor. I found the following news values list from…
Major changes in search algorithms in the past couple of years have kept search engine optimizers and public relations professionals on their toes. Press releases, a key tactic in a public relations professional’s toolkit, can have an impact on SEO if done correctly. To advise the public relations, investor relations and communications industries, Business Wire recently issued…