A glimpse at the store of the future

  Everyone knows that retail needs to transform to survive — but what does the store of the future look like? At a recent Minnesota Interactive Marketing Association event at Rocket55, retail consultant Chris Walton described the store of the future as “one hell of a swingers party.” Walton explained his analogy by sharing who…

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MnSearch announces first female president

The Minnesota Search Engine Marketing Association (MnSearch) announced today it has appointed its first female president, Jolina Pettice. As president, Pettice will help underscore the importance of gender diversity in marketing tech, and aims to inspire other women to get involved in this community. With Huffington Post citing 2017 as “Year of Women” and on…

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What happened at the 2017 MnSearch Summit?

While this year’s Minnesota Search Engine Marketing Association (MnSearch) Summit didn’t feature Rand Fishkin, the nearly 400 attendees were treated to another outstanding keynote speaker with a Moz connection: Cyrus Shepard, founder of Fazillion. Shepard, the former director of audience development at Moz, wowed the crowd with his personal harrowing story of fighting giardia and…

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Public relations case study: Johnson & Johnson Tylenol crisis

To millions, Tylenol is an effective over-the-counter pain reliever. In public relations circles, however, the 1982 Tylenol recall represents the epitome of crisis communications. At that time, Tylenol was a very important product to its manufacturer, Johnson & Johnson. Tylenol represented 33 percent of the company’s year-to-year profit growth and outsold the next four leading…

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Measuring media relations success

  Now that we’ve wrapped up a blog series on when to do media relations, let’s take a look at measuring media relations success. As measuring media relations isn’t an exact science, communicators often have debated appropriate metrics. Some don’t quite cut it, such as advertising equivalency and the use of multipliers. So in 2010,…

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The role of public relations in the marketing mix

By Danijela Krstic Commonly known across the marketing world are the “four Ps” of marketing, or the marketing mix. They consist of products (or services), the price of those products, promotion, and place (distribution). While advertising has a very clear place in the promotion part of the marketing mix, the role of public relations can…

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Above and beyond leadership styles

By Kate Makowski Good leadership. Though usually necessary to a thriving work environment, it is often undervalued and hard to define. Solving the issue of inadequate or absent leadership is tricky. In many cases, a team lacking leadership may not even know what types of leadership tactics best suit their needs, or they don’t know how…

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Inside Tesla investor relations with Andrea James

  Working in investor relations for Tesla Motors gives Andrea James, Investor Relations Associate/Consultant, a front row seat for groundbreaking changes in the ways that people drive and live. “The love for human life is one of the things that impresses me the most about Tesla,” said James in reference to the fact that Tesla…

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Public relations career insights from Lynn Casey, APR

A group of approximately 25 public relations professionals relished the opportunity to grab coffee and glean public relations career wisdom from Lynn Casey, APR, chair and CEO of Padilla CRT, at a recent Minnesota PRSA event. Casey sprinkled her talk with anecdotes from her public relations career, words of wisdom and recommended books to read.…

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