By Aliki Vrohidis With an entertaining presentation featuring references to “Star Wars,” “The Godfather” and other pop culture hits, Steve Wehrenberg educated an audience on brand archetypes at a Minnesota PRSA event held at the University of Minnesota. Wehrenberg is a professor and program director at the University of Minnesota with more than 35 years of…
With a panel made up of agency, corporate and academic experts, Minnesota PRSA took some of the mystery out of PR measurement and social media campaign evaluation at a recent event moderated by Douglas K. Spong, APR, Fellow PRSA, founder and president of Spong PR. Given the overwhelming amount of data available to communications professionals, it can be…
Despite the fragmented nature in which people receive information today, there’s still value in using media relations to secure a positive story in traditional media outlets. Some of the benefits of media coverage on a TV or radio station, or in a newspaper or magazine include: Visibility. In my hometown of Minneapolis, the Star Tribune…
In April I published a book of life lessons I learned from my 93-year-old grandfather, Maynard Johnson. While thinking about ways to promote the book, “Maynard’s Memories: Life Lessons from the Developer of Airlake Industrial Park in Lakeville, Minnesota,” I learned about Amazon Giveaway, an offering from the Internet giant that provides anyone the opportunity to…
By Aliki Vrohidis When revamping a brand or taking it to the next level, many managers and executives see the importance of giving social media an overhaul. However, what was once limited to creating a Facebook page has expanded to so much more. At Minnesota PRSA’s most recent event, we sat down with Periscope to…
Melinda Emerson’s “Become Your Own Boss in 12 Months” book is the perfect go-to guide for individuals wanting to leave corporate life and transition to becoming an entrepreneur. Now in its second edition, she covers everything that I had to learn very quickly when I was laid off in 2010 and subsequently decided to start…
Chalk it up to Minnesota humility. Despite the immense public relations wisdom and experience present during a recent Minnesota Public Relations Society of America (PRSA) “Breakfast with the Fellows” event, there was an air in the room of helping one another and advancing the public relations profession. “I’m old, retired and insignificant,” joked Lowell F.…
By Brant Skogrand, APR, MBC In a week when NFL players’ alleged misdeeds dominated the headlines, the breakfast event hosted by the Minnesota chapter of the Public Relations Society of America on sports public relations and communications was fortuitous indeed. The event, held at Target Center (home of the Minnesota Timberwolves and Lynx), featured members of the Minnesota Timberwolves and…
Interested in capturing the attention of IT buyers? These facts will help you understand how IT buyers watch and share webinars. Seventy-five percent of IT buyers use webinars for their jobs. In fact, it is the most popular information format. Moreover, 60 percent of IT buyers attend webinars weekly or monthly, whereas 39 percent attend only…