Working in investor relations for Tesla Motors gives Andrea James, Investor Relations Associate/Consultant, a front row seat for groundbreaking changes in the ways that people drive and live. “The love for human life is one of the things that impresses me the most about Tesla,” said James in reference to the fact that Tesla…
A group of approximately 25 public relations professionals relished the opportunity to grab coffee and glean public relations career wisdom from Lynn Casey, APR, chair and CEO of Padilla CRT, at a recent Minnesota PRSA event. Casey sprinkled her talk with anecdotes from her public relations career, words of wisdom and recommended books to read.…
Guest post by Tyra Baumler of Tessera Design There is so much that goes into making a great logo, but I’m not here to discuss the process as much as I am here to judge the end product. There are two ideals that most great logos achieve and they are: Keep it clean. Make it…
In an environment where brands connect with consumers in many avenues, omni-channel marketing has become more than just a new buzzword. To get a feel for what omni-channel marketing really means, panelists at a Minnesota PRSA event today shared examples of brands that are doing it well. Take Domino’s Pizza for instance. “They are more…
Despite the many changes in media relations over the past few years, there are core aspects that still are important. Writing. Knowing the intricacies of one’s client or company business. Relationships. Michael Walsh, ABC, APR, MBC, Vice President, Public Relations for U.S. Bank Wealth Management; Roman Blahoski, Director of Global Communications for Ecolab; and Tammy Nienaber, Director…
By Aliki Vrohidis In January we mentioned widening the breadth of your public relations strategy by creating media materials beyond the press release. One of the Skogrand PR Solutions recommendations was to use bylined articles to increase media coverage. Additionally, the use of thought leadership is a growing trend for public relations, becoming an integral part…
By Megan R. Auren Public Relations Society of America (PRSA) recently hosted the professional development webinar “Influencing Your Audience,” in which featured presenter Ken O’Quinn discussed how to craft messages that motivate people to say yes. Topics discussed were persuasive credibility, message tactics and tactics of influence. Persuasive credibility O’Quinn began his presentation by discussing the…
By Aliki Vrohidis As the first week of the new year comes to a close, we begin to see trends already taking hold. Whether it’s fitness, fashion, technology or public relations trends, people have begun to make predictions for what this year will bring. Here are six public relations trends we will see in 2016. …
By Megan R. Auren Blogs have become the new magazine. Like magazines, there is a niche blog out there for everything: traveling, entertainment, cooking, parenting, fitness. People seek out and follow blogs and bloggers because of mutual common interests. For example, if you’re a Midwest bicyclist looking for trails, there’s a blog for that. If…
By Aliki Vrohidis A MAT release is a fast way to deliver your message to a broad audience. The term MAT comes from the 1950s, essentially meaning camera-ready. During this time, newspapers were physically laid out and formatted. Although the layout process is mostly online now, the name remained. Today’s MAT release is typically…